The idea behind Gifted Clothing Label
Throughout history, clothing has been used in a very deliberate way to express unity, power, and authority. The gifted clothing brand has tried to give a historical context as well as introduce the whole idea of using the traditional African cloths including kente, Ankara and other beautiful African Print Cloths to express the powerful enrichment of our culture and the African continent”
Given the highly-divided political and social climate, The Gifted Clothing brand is leaning into marketing that promotes a message of unity and understanding differences.
The Ladies Kente T-shirts Dress is a unique piece of the Gifted Collection that is a definite must-have: thanks to its long fit (with a special kente cloth attached to the bottom part of the t-shirt), and its soft yet firm material. This casual Ladies kente t-shirt dress is an absolute must-have for every young ladies’ wardrobe, which goes great with every look. Jeans, Legging, or shorts or can be rocked on its own!
An everyday t-shirt for a casual yet stylish look: the long cut fit, together with a traditional round neckline, improves on the t-shirt shape, whereas the soft 100% heavy cotton fabric makes this ladies kente t-shirt dress lightweight, and ideal for wearing in the summer.
All Colours 100% Cotton except Charcoal (60% Cotton, 40% Polyester) and Grey (90% Cotton, 10% Viscose)
Easy-care, delicates wash cycle, Do not bleach, Do not tumble dry, Iron at low temperature, Do not iron on print, Do not clean,
Shaped Long Tee
Minimal design, maximum performance: whether you use it as a simple outgoing t-shirt or for a night out, this special gifted clothing t-shirt is an unsurpassed streetwear classic for every lady, it provides extreme comfort, high wearability, and freedom of movement.
Keep it urban and simple: you can never go wrong with this stylish kente long t-shirt as it does not lose shape or color and is machine-washable (60°), ensuring a perfect fit for years to come.
The idea behind the design component
Unity creates elements that support each other and for all to work together toward a common goal. It’s about avoiding mixed messages. The design elements for gifted clothing will look like they belong together and not arbitrarily placed.
The design principles of repetition will be used, alongside alignment, and proximity to add visual unity to the design concepts. Contrasts will be used to add variety and interest. Making sure all design concepts used, agree conceptually with the theme “unity”.
Through “unity” our designs will communicate effectively. The Gifted Clothing brand seeks to pay tribute to the Unity of Africa and its History through apparel; the line carries everything from hoodies to t-shirts with simple statements and graphics, urban and smart casual wear.
With the infusion of bright and bold designs the gifted clothing brand incorporating the african kente and ankara cloths will be presented. Each piece represents the goals and values of UNITY as a brand with the kente or ankara cloths sewed to a t-shirt or the giant letters spelling “UNITY” “AFRICA” AND “GIFTED” attached to model’s t-shirts and jackets.
The “Unity” is a measure of how well the line belongs together.
“Africa” will be captured by the fabrics taken from different cultures put together to create unique designs.
“GIFTED” the enrichment of colors, designs, and words to showcase the brand and its message.
By using this technique viewers should first see the whole and then the sum of the parts making that “Unity”