The idea behind Gifted Clothing Label
Throughout history, clothing has been used in a very deliberate way to express unity, power, and authority. We have tried to give a historical context and introduce the whole idea of using kente, Ankara and other beautiful African Print Cloths to express the powerful enrichment of our continent”
Given the highly-divided political and social climate, The Gifted Label fashion brand is leaning into marketing that promotes a message of unity and understanding differences.
The idea behind the design component
Unity creates elements that support each other and for all to work together toward a common goal. It’s about avoiding mixed messages. The design elements for this project will look like they belong together and not arbitrarily placed.
The design principles of repetition will be used, alongside alignment, and proximity to add visual unity to the design. Contrasts will be used to add variety and interest. Making sure all design concepts used, agree conceptually with the theme “unity”.
Through “unity” our designs will communicate effectively. The Gifted Clothing brand seeks to pay tribute to the Unity of Africa and its History through apparel; the line carries everything from hoodies and t-shirts with simple statements and graphics, t-shirts, hoodies to smart casual wear.
A mass infusion of bright and bold designs incorporating the african kente and ankara cloths will be presented. Each piece represents the goals and values of UNITY as a brand with the kente or ankara cloths sewed to a t-shirt or the giant letters spelling “UNITY” “AFRICA” AND “GIFTED” attached to model’s t-shirts and jackets.
The “Unity” is a measure of how well the line belongs together.
“Africa” will be captured by the fabrics taken from different cultures put together to create the unique designs.
“GIFTED” the enrichment of colors, designs, and words to showcase the brand and its message.
By using this technique viewers should first see the whole and then the sum of the parts making that “Unity”